Those of you who think tractors don't need a concept version, take a look at the video. You can't tell if it's a super-car, space-craft, or medical device. It's the Uber-tractor. Valtra is a tractor maker in Finland. It's hard not to like the tractor just because IT'S A TRACTOR. Of course, the clothing and watch are soon to follow - NOT.
Implications - Through rethinking designs that have remained the same for extended periods of time, there exists a unique opportunity for businesses to reinvent their products. Products that differ ever-so-slightly from tradition are extremely favorable in the eyes of consumers, who appreciate old-school items but are looking for an aesthetic overhaul in the modern-day society.
Uber-Tractor Concept
Valtra Revolution Tractor
Trend Themes
1. Rethinking Traditional Designs - Opportunity for businesses to reinvent their products by rethinking designs that have remained the same for extended periods of time, providing unique and aesthetically pleasing options for consumers.
2. Modernizing Old-school Items - Consumers appreciate old-school items but are looking for an aesthetic overhaul in the modern-day society, providing opportunities for businesses to modernize traditional items.
3. Concept Versions of Traditional Products - Creating concept versions of traditional products that differ ever-so-slightly from tradition can be extremely favorable in the eyes of consumers, providing opportunities for businesses to cater to consumer demand for unique and modern design options.
Industry Implications
1. Farming and Agriculture - Innovation opportunities for companies in the farming and agriculture industry to rethink traditional tractor designs and provide unique and modern options for consumers.
2. Fashion and Accessories - As mentioned in the article, the clothing and watch are soon to follow, presenting potential innovation opportunities for companies in the fashion and accessories industry to modernize old-school items.
3. Automotive and Transportation - The concept of an Uber-tractor presents potential innovation opportunities for companies in the automotive and transportation industry to create concept versions of traditional vehicles that cater to consumer demand for unique and modern design options.