Capes are no longer just an accessory to hide a superhero’s identity, and the Valentino Pre-Fall 2014 Collection is definitely proof of that.
Featuring a line of durable and intricately designed capes, this collection is an autumn line nothing like any other. While most collections will have consumers wrapped in heavy trench coats for the cooler season, the Valentino fashion house decided to take that small innovation and tweak it till it had a full line of designs showcasing heavy capes and poncho-like coats opposed to the usual trench and pea-coat.
Along with these capes, the Valentino Pre-Fall 2014 collection also exhibits a line of sophisticated dresses adorned in Victorian style floral prints available in lengths from knee to floor.
Structured Cape-Filled Collections
The Valentino Pre-Fall 2014 Collection is Boldly Striking
Trend Themes
1. Bold Cape Fashion - Disruptive innovation opportunity: Design and market a line of bold and intricately designed capes that redefine outerwear.
2. Victorian Style Prints - Disruptive innovation opportunity: Create a line of modern clothing that incorporates Victorian style floral prints for a unique and elegant look.
3. Alternative Outerwear Options - Disruptive innovation opportunity: Develop a range of outerwear options such as poncho-like coats to offer consumers stylish alternatives to traditional trench coats and pea coats.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Introduce innovative designs and fabrics in the fashion industry to reinvent traditional outerwear.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop new techniques and materials for manufacturing heavy capes and poncho-like coats for the autumn season.
3. Printed Apparel - Disruptive innovation opportunity: Utilize advanced printing technologies to create modern clothing with Victorian style floral prints.