In anticipation of Valentine's Day, premium paint company Benjamin Moore recently announced the release of its Valentine’s Day color palette for 2022. With four muted and earthy tones, Benjamin Moore Color Marketing Expert Sharon Grech curated this exclusive romantic getaway-inspired palette. The palette creates an enchanting getaway atmosphere at home, offering a sense of calm and coziness during the colder months.
The 2022 Benjamin Moore Valentine’s Day Color Palette includes Gloucester Sage HC-100, Hint of Violet 2114-60,
Collector’s Item AF-45, and Wild Flower 2090-40. "Gloucester Sage is an adaptable deep hue that feels well-travelled, elegant, and cozy," noted Sharon Grech. "I love the unique pinky-romantic character of Wild Flower that makes it a softer, more approachable all-seasoned red."
Branded Valentine’s Color Palettes
Benjamin Moore Released Its 2022 Valentine’s Day Color Palette
Trend Themes
1. Muted Color Palettes - There is an opportunity for creating more trendy and muted color palettes for special occasions like Valentine's Day.
2. Romantic Getaway-inspired Color Palettes - Influenced by travel themes and getaway experiences, companies can introduce romantic and cozy color palettes in their product catalogues.
3. Seasonal Color Palettes - Brands can create exclusive seasonal color palettes that provide a sense of calm and coziness to people during colder months.
Industry Implications
1. Paint and Decor Industry - Paint and decor companies can use this curated color palette as an inspiration to introduce new Valentine's Day themed color schemes in their product line.
2. Home Furnishing Industry - Home furnishing companies can create Valentine's Day themed product collections that incorporate the colors from the curated palette, providing cozy and romantic atmosphere for customers' homes.
3. Floral and Gift Industry - Flower and gift companies can use the curated Valentine's Day color palette as a guideline to create gift sets, wrapping paper, and floral arrangements that perfectly fit with this romantic theme.