The popularity of Nike's Air Max model doesn't seem to be ending anytime soon, especially since the sportswear giant has consistently been offering up new variations of it like the 'Vachetta Tan' to appease sneakerheads.
The sneaker maintains its classic silhouette, with a chunky sole and durable leather upper coming together to create a stylishly retro look. Unlike previous versions, the Vachetta Tan Air Max uses a neutral color palette that consists of brown, black, gray and beige. Due to this, the sneaker's retro look is even more amplified, with the combination of colors helping to take in back in time. Currently, the updated Air Max Vachetta Tan can be found at FOOT DISTRICT, however those looking to get a pair should act fast as there's a limited supply.
Revitalized Chunky Sneakers
Nike Put a Spin on Its Classic Air Max Look with the 'Vachetta Tan'
Trend Themes
1. Retro Chunky Sneakers - The revival of iconic footwear with a retro twist is an opportunity for shoe manufacturers to market their latest creations and capitalize on nostalgia.
2. Neutral Color Palette - Offering a neutral color palette for classic sneakers can appeal to a broader demographic and allow for easier integration into daily streetwear outfits.
3. Limited-edition Releases - Creating a sense of exclusivity through limited-edition releases can increase demand for certain sneaker models and generate higher profits for the footwear industry.
Industry Implications
1. Athletic Footwear Manufacturing - Designing and manufacturing new variations of classic sneaker models can attract sneaker enthusiasts and increase brand loyalty for athletic footwear manufacturers.
2. Fashion Retail - Marketing retro and nostalgic sneakers as part of fashionable streetwear can attract a broader demographic to fashion retail businesses and increase their customer base.
3. Online Retail - Limited-edition sneaker releases can draw traffic to online retail stores and provide an opportunity for revenue growth in e-commerce.