A German baker is 'vaccinating' donuts to fight some of the misconceptions and fear surrounding the COVID-19 antidote. Fear mongering is a serious issue within the media, so the workers at Schuerner’s Baking Paradise opted to create a novelty experience that eased some of the anxiety surrounding the technology.
Consumers can choose between 12 different flavors of jelly, which have been pre-packaged into large syringe-shaped vessels. Once the flavor is selected, an employee will inject the donut with the 'syringe', also being referred to as the 'Donut Vaccine.' In addition to this experience, the jelly-filled donut arrives with a novelty vaccine certificate, making for a friendly social media-ready moment that adds a bit of laughter to one's day.
Syringe-Filled Jelly Donuts
This German Bakery is Vaccinating Donuts with Jelly
Trend Themes
1. Novelty Edible Vaccines - The concept of edible vaccines is being taken to a new level with the introduction of novelty donut vaccines that can help ease vaccine anxiety and hesitancy.
2. Experience Marketing - Creating a unique and fun experience around vaccination can be a new way of marketing products and services, especially during times of global vaccination campaigns.
3. Combating Vaccine Misinformation - Innovative ways to combat vaccine misinformation and fear can lead to creating new avenues for businesses and industries to reach out to customers, especially in the medical and wellness sectors.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the concept of 'novelty vaccination' by introducing innovative and quirky products with vaccine themes.
2. Marketing and Advertising - Marketing and advertising agencies can leverage on experience-driven communication and create unique campaigns centered around vaccine anxiety and hesitancy.
3. Medical and Wellness - Innovative companies in the medical and wellness industry can leverage on the current global vaccine campaign and introduce fun ways to help people overcome vaccine fear and anxiety.