mastermind JAPAN worked in collaboration with skate label Vans once again -- this time on a new iteration of the Old Skool V360G footwear silhouette. The Japanese brand looked to the iconic Old Skools and subtly made alterations whilst infusing branding details from both labels. The new style is nearly identical to the original as both have the same black and white colorway, a white Jazz Stripe and a white lacing system.
Differentiating details lie in the form of the mastermind-branded black midsoles that wrap around the back of the shoe. There is also a black Vans license plate tag for additional outstanding details. The rear also sees a suede panel with mastermind's skull logo done in embroidery, rounding off with the suede toebox. The new Old Skool V360G sneakers will be exclusively available at California Dept.'s website beginning August 29th.
Co-Branded Monochromatic Shoes
mastermind JAPAN and Vans Dropped a New Iteration of the V360G
Trend Themes
1. Co-branded Footwear - Brands collaborating to create special edition footwear with unique design elements and co-branding for collectors and fans.
2. Monochromatic Design - Design trend where products are limited to one or two colors, creating a distinctive and minimalist aesthetic.
3. Limited Edition Collaborations - Limited edition collaborations between brands with loyal fan bases that offer unique product offerings and increase brand exposure.
Industry Implications
1. Footwear Industry - Opportunities for collaborations, new materials, and unique designs that can increase the exclusivity of products and attract loyal fans.
2. Fashion Industry - Uses of co-branding to create unique and limited edition collaborations, which can lead to increased sales and brand exposure among loyal fans.
3. Retail Industry - Opportunities for special releases and limited edition items that can drive traffic to websites and increase sales, while creating excitement among customers.