The last V Festival was held in 2017 and this year, it is being completely reimagined as a TV show to help fans stay connected and enjoy music this summer. Virgin Media is partnering with ITV and Manning Gottlieb OMD on the project, so that a series of one-hour episodes can be shared with a mix of moments from past festivals and new performances.
On ITV2, viewers will be able to tune into headline performances from artists like Olly Murs, Anne Marie and Dizzee Rascal, among others. The virtual experience is set to share festival food hacks, fashion tips and plenty of opportunities for interaction. For example, V Festival attendees can share photos from past events on social media for their chance to appear in the show.
Televised Interactive Festivals
This Year, V Festival is Being Reimagined as a Broadcast TV Show
Trend Themes
1. Televised Interactive Festivals - The concept of turning festival experiences into virtual, interactive events that can be broadcast to a wider audience presents a disruptive innovation opportunity for the entertainment industry.
2. Virtual Music Performances - The trend of creating virtual music performances can offer an innovative and inclusive way to enjoy live performances in the comfort of one's home.
3. Social Media Integration - Integrating social media into televised events can create an engaging and interactive experience for viewers and provide opportunities for user-generated content.
Industry Implications
1. Entertainment - Broadcasting festivals and other events as interactive TV shows can disrupt traditional entertainment consumption and help the industry reach a wider audience.
2. Music - The virtual music performance trend has the potential to revolutionize the industry by providing a new way to connect with fans and generate revenue through online ticket sales.
3. Marketing - Incorporating social media into televised events offers an innovative marketing strategy that allows brands to engage with their audience and generate user-generated content.