Festival season is in full swing and to celebrate Inc.redible launched the world's first UV reactive lip color, that's taking neon hues to an entirely new level.
While many cosmetic brands have launched bright color offerings, none fit the technical requirements to be accurately described as neon. That's because a color must feature true reactive properties in order to receive the neon title. The new UV reactive formula is called 'Listen Hard Girl Neon Lip Paint" and boats a color so bright you might have to put on sun glasses to look at it. The unique color features a gorgeous matte finish and arrives in a bold orange and a pink colorway.
UV Reactive Lip Coloring
Inc.Redible Developed the Brightest Neon Lip Color Formula
Trend Themes
1. UV Reactive Lip Coloring - Opportunity for cosmetic brands to develop neon lip colors with true reactive properties.
2. Neon Hues - Opportunity for cosmetic brands to expand their color offering with bright, neon shades.
3. Matte Finish - Opportunity to create matte finish lip colors with UV reactive properties.
Industry Implications
1. Cosmetics - Opportunity for cosmetic brands to innovate with neon lip colors.
2. Festival Fashion - Opportunity for festival fashion brands to incorporate UV reactive lip colors into their product offerings.
3. Optical Industry - Opportunity for the optical industry to provide sunglasses designed specifically for neon lip colors.