London-based brand maharishi's latest utilitarian accessory line boasts comfort, style and high-quality materials. The Spring/Summer 2018 capsule is produced with premium Japanese Stand Cotton that gives the product a rough and rigid look, which is reminiscent of military-style wear. While the fabric is durable and tough, ensuring practicality on-the-go and during travel, the material softens over time and ages extremely well. This property allows the pieces of the utilitarian accessory line to assume a unique look without losing their fashion-forward and militant aesthetic.
The maharishi Spring/Summer 2018 capsule consists of a variety of products, including travel-friendly pouches, tote bags and chic waist bags. The color palette is kept relatively minimalist with black and khaki colors.
Utilitarian Accessory Collections
Maharishi's New Capsule is Minimalist and Made of Cotton
Trend Themes
1. Utilitarian Fashion - Developing high-quality and durable fashion accessories with minimalist and militaristic aesthetics.
2. Slow Fashion - Promoting the idea of fashion as an investment, made with premium and sustainable materials that age well over time.
3. Gender-neutral Designs - Creating practical and functional accessories that appeal to a variety of gender identities and lifestyles.
Industry Implications
1. Fashion and Textiles - Exploring the production and use of premium and sustainable materials for fashion accessories with a military-inspired aesthetic.
2. Travel and Tourism - Incorporating practical and functional design into travel accessories to meet the needs of modern travelers.
3. Retail and Ecommerce - Developing online and offline retail experiences that prioritize quality, durability, and practicality in fashion accessories for a minimalist, militaristic aesthetic.