FRUU is a UK-based company that's looking to recycle unused fruit waste into natural and sustainable lip balms.
FRUU's manufacturing process deviates from the norm by privileging zero waste to combat a major food waste crisis, while offering consumers an enjoyable, guilt-free product. Serving as the most recent iteration of an organic skin care range, these lip balms are available in 15 flavors, ranging from pomegranate, mango, coconut, even avocado. By prioritizing both affordability and sustainability, FRUU offers its consumers a diverse range of products that make conscious consumption, a little more accessible for a wider audience.
With the majority of its ingredients deriving from discarded fruit, FRUU serves as a positive example of the possibility for a more environmentally-friendly future.
Fruit-Based Lip Balms
FRUU's Sustainable Lip Balms are Made from Discarded Fruit
Trend Themes
1. Sustainable Beauty Products - Manufacturing natural and sustainable lip balms from discarded fruit waste can pave the way for sustainable beauty products.
2. Zero-waste Manufacturing Process - Prioritizing zero waste in the manufacturing process to combat food waste crisis and to offer guilt-free products is a trend for the future.
3. Conscious Consumption - Offering affordable and sustainable products that make conscious consumption more accessible is a trend that can have disruptive innovation opportunities.
Industry Implications
1. Beauty and Personal Care - Sustainable beauty products in the personal care industry can cater to eco-conscious consumers and pave the way for environmentally friendly cosmetics.
2. Food and Beverage - Inciting zero-waste manufacturing process and using discarded food waste in lip balms can disrupt the food and beverage industry by being more environmentally friendly.
3. Sustainable Manufacturing - A zero-waste manufacturing process in the production of lip balms can be a disruptive innovation opportunity in the sustainable manufacturing industry.