'UserTesting,' a video-based human insights company, has unveiled a slew of new features for its 'Human Insight Platform.' These features are optional for VR users and allow users, or corporations, to gather various insights on the state of products or services in VR.
UserTesting uses its Human Insights Platform to create 'Customer Experience Narratives' (CxNs), which can be used by organizations to gather insightful information on market and consumer trends. For example, CxNs allow organizations to get a better understanding of how consumers perceive VR and how consumers first respond to in-app elements, such as products, characters, or environments.
In addition to this, CxNs enable the ability for organizations to "see and hear what target audiences think while engaging with a live VR app or the metaverse." One of the most notable applications for this Human Insight Platform and its CxNs is Horizon Worlds is Meta's flagship virtual world application. Horizon Worlds users, whether personal or an organization, can opt-in to UserTesting's platform, which means Meta can collect a large amount of information that can be used for monetization and advertising in the Metaverse of the future.
Metaverse Insights Initiatives
UserTesting Has Debuted New Features for Its Human Insight Platform
Trend Themes
1. Virtual Reality Insights - UserTesting's new Human Insight Platform features for VR users provide valuable insights on consumer trends and product perceptions in the virtual reality market.
2. Customer Experience Narratives - UserTesting's CxNs enable organizations to hear and see what target audiences think while engaging with live VR apps or the metaverse, disrupting the traditional methods of gathering consumer insights.
3. Metaverse Monetization - UserTesting's Human Insight Platform in Horizon Worlds could potentially provide Meta with significant amounts of information on target audience preferences, leading to new opportunities for monetization and advertising in the metaverse.
Industry Implications
1. Market Research - UserTesting's Human Insight Platform features unlock new opportunities for market research by allowing organizations to gather valuable consumer insights in the virtual reality market.
2. Virtual Reality Development - Virtual reality developers can utilize UserTesting's CxNs to better understand how consumers perceive their products in-app and use this information to create more engaging experiences in the virtual reality market.
3. Advertising and Monetization - Meta and other companies operating in the metaverse can potentially utilize UserTesting's Human Insight Platform to collect information on target audiences and create new opportunities for advertising and monetization in the metaverse market.