Valencia's designer, Luis Eslava Aloy (graduated from the Royal College of Art) has designed for ABR the XXI century's object of adoration: the USB Saint (Oh Maria, keep my data safe!).
According to Luis Eslava “Computer as a new religion. We trust in computers without knowing how they work. Computers as an entity of adoration. Oh Maria keep my data safe! A USB Virgin that you plug into your computer and hope for the best. For the majority computers are still a big mystery, and independently of how experts we are, there seems to still be a significant bit that is governed by laws we cannot predict. Every time my computer crashes, virus, alert, we end up imploring to a superior being who would protect the existing data.â€
The kitsch detail: the Virgin's heart blinks when connected !
USB Saint
Let The Virgin Protect Your Data!
Trend Themes
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Computer Worship — Opportunity to disrupt the technology industry by exploring the intersection of religion and technology, creating products that appeal to those who see computers as objects of adoration.
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Data Security Talismans — Opportunity to disrupt the data security industry by creating innovative and symbolic products like the USB Saint to provide comfort and a sense of religious protection for users' data.
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Mysteries of Technology — Opportunity to disrupt the education and training industry by developing programs or resources to demystify computers and technology, empowering users with knowledge and understanding.
Industry Implications
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Technology — Disruptive innovation opportunity in the technology industry by creating products that tap into the religious symbolism around computers, like the USB Saint.
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Data Security — Disruptive innovation opportunity in the data security industry by exploring the use of symbolic and comforting products, such as the USB Saint, to address users' concerns about data protection.
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Education and Training — Disruptive innovation opportunity in the education and training industry by developing resources and programs to educate users about computers and technology, addressing the mysteries and uncertainties.