It is about time someone re-imagined traditional highway signs in the United States, which is exactly what the US road signage by Manual does. Giving the system a complete facelift, it does away with the familiar green placards that many find "confusing, inconsistent and messy," as put by the designers. Instead, they have introduced muted gray signs that use simple geometric markers in place of existing shield symbols, which are more appropriate for a police state.
Aside from the cleaner, easy-to-follow aesthetics of the US road signage by Manual, which was conceived for Icon Magazine's Rethink issue, it incorporates technology to inform people of destinations that might interest them at their exit. It is essentially a hi-tech version of signs alerting drivers to restaurants, restrooms and gas stations.
Digitized Highway Signs
US Road Signage by Manual Connects to Smartphones for More Info
Trend Themes
1. Digitized Highway Signs - A trend towards the complete redesign of traditional highway signs that incorporates technology and simple geometric markers to create a cleaner, easier-to-follow aesthetic.
2. Smartphone Integration - A trend towards integrating highway signs with smartphones for more personalized and up-to-date information on local destinations and points of interest.
3. Data-driven Signage - A trend towards using data and analytics to inform the design and placement of highway signs for maximum effectiveness and usefulness to drivers.
Industry Implications
1. Transportation - The transportation industry can capitalize on this trend by investing in the development and implementation of digitized highway signs that will improve safety, efficiency, and driver satisfaction.
2. Tourist and Travel - The tourist and travel industry can leverage this trend by working with transportation companies to tailor their marketing efforts and reach new customers through smartphone integration with highway signs.
3. Data Analytics - The data analytics industry can take advantage of this trend by partnering with transportation companies to collect and analyze data on traffic patterns, driving behavior, and local points of interest, and using this information to inform the design and placement of highway signs.