adidas debuts its US Open collection which will be worn on the Grand Slam courts by players like "Angelique Kerber, Garbine Muguruza, Caroline Wozniacki, Stefanos Tsitsipas, and Alexander Zverev."
For men's, the brand boasts a printed tee, a polo, as well as two distinct silhouettes of performance shorts. For women, adidas features a dress, a tank, a skirt, shorts, and a tee. Each clothing item in the 2019 US Open collection draws inspirational cues from the city of New York, calling out a certain urbanism-informed element that has been so predominantly used in the aesthetics of athleticwear.
In addition, adidas' US Open collection includes performance-ready fabrics of the Clima technology variety which guarantee breathability and moisture-wicking properties that are sure to elevate the experience of athletes.
Street-Inspired Tennis Lines
Adidas' 2019 US Open Collection Embraces a Combo of Green & Black
Trend Themes
1. Urban-inspired Athleticwear - Disruptive innovation opportunity: Developing athleticwear that incorporates urban design elements for a trendy and unique look.
2. Performance-ready Fabrics - Disruptive innovation opportunity: Creating advanced fabrics with breathability and moisture-wicking properties to enhance the performance of athletes.
3. Player-specific Collections - Disruptive innovation opportunity: Designing tennis apparel collections tailored to the specific needs and preferences of professional players.
Industry Implications
1. Athleticwear - Disruptive innovation opportunity: Developing stylish and functional apparel for fitness enthusiasts and athletes alike.
2. Fashion - Disruptive innovation opportunity: Blending fashion and sports by creating stylish athletic apparel that can be worn both on and off the court.
3. Sporting Goods - Disruptive innovation opportunity: Introducing innovative tennis apparel and equipment to enhance the performance of players at all levels.