It is difficult for one to separate the common urban tourist from the model showing off Engineered Garments' Spring/Summer 2018 styles in this streetwear editorial. The photoshoot takes place in the Garment District of New York and it highlights the overall social value of the neighborhood.
Photographer and Nepenthes collaborator JIMA captures the stylish qualities of Engineered Garments' printed button-ups, utilitarian vests and functional outerwear in relatively candid social situations and mid-way conversations.
The vertically striped bucket hat styled with the beige corduroy jacket and the lightweight military green pants, appears to be a meticulously comfortable outfit. Throughout the 2018 fashion editorial, JIMA channels the urban tourists, carefully recreating the cheeky awkwardness of foreigners, eager to commemorate their experience in a new city through stiff photographs.
Photo Credits: JIMA
Urban Tourist Fashion Lookbooks
Engineered Garments's 2018 Editorial is Filled with Social Cues
Trend Themes
1. Urban Tourist Fashion - Disruptive innovation opportunity: Develop a clothing brand that captures the stylish qualities of urban tourists, combining comfort and functionality.
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3. Socially Conscious Fashion - Disruptive innovation opportunity: Integrate social values into fashion lookbooks, highlighting the social or cultural significance of specific neighborhoods or communities.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunity: Use AI and machine learning to enhance and automate the process of capturing stylish moments in fashion photography.
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