Urban Skin Rx is launching two new sun care products for Juneteenth. The brand is donating $10,000 to the National Organization for the Professional Advancement of Black Chemists and Engineers (NOBCChE) to honor African-Americans.
According to Rachel Roff, the company founder and CEO of Urban Skin Rx, formulating a mineral sunscreen for darker skin tones requires special expertise to avoid any residual white streaks on the skin from the product. With Rachel Roff's aesthetician background, she launched the Melanin Experts, a program that serves consumers of color. In addition, licensed medical estheticians are available for customer service at Urban Skin Rx to help consumers find the product that best suits their needs.
Juneteenth Sun Care Formulas
Urban Skin Rx is Launching Sun Care Products for Juneteenth
Trend Themes
1. Mineral Sunscreens for Dark Skin Tones - There is an opportunity to develop specialized mineral sunscreen formulas for darker skin tones that do not leave white streaks on the skin.
2. Brands Supporting Social Causes - Brands can support social causes, like Urban Skin Rx is doing with their donation to NOBCChE.
3. Online Consultations with Licensed Estheticians - There is a growing trend of offering online consultations with licensed estheticians to help customers find products that best suit their needs, something offered by Urban Skin Rx.
Industry Implications
1. Skincare Industry - The skincare industry can innovate by offering more specialized sunscreen formulas for various skin tones and increasing access to online consultations with licensed estheticians.
2. Socially Conscious Brands - More brands can follow Urban Skin Rx's example and support social causes through financial donations and cause-related campaigns.
3. Chemical Engineering Industry - The chemical engineering industry can innovate by developing new mineral sunscreen formulas that work well with darker skin tones.