For those unfamiliar with the term bindle, which is what Urban Picnic is inspired by, it is the common stick and sack combo used by old-time vagabonds. Often appearing in popular culture from movies to cartoons, it is surprising that there aren't more modern designs on the market like Urban Picnic.
Created by Dutch designer Jody Kocken, Urban Picnic beautifully combines the bindle with a bento box concept. A series of stackable containers fits perfectly into the leather tote, which also doubles as a fabric platter to eat off of. The stick itself is made out of wood and has been ergonomically shaped to rest on the shoulder comfortably. Nostalgic, imaginative and sophisticated, hopefully Urban Picnic is picked up by a manufacturer soon.
Modern Hobo Bindles
Urban Picnic by Jody Kocken Gives Picknicking a Vagabond Twist
Trend Themes
1. Modern Bindles - Incorporating elements of the classic bindle design into modern-day products opens up opportunities for nostalgia-driven and stylish offerings.
2. Portable Picnicking - Creating innovative and functional picnic products that are easy to carry, pack, and unpack can cater to the needs of urban individuals and families who value outdoor experiences.
3. Multi-functional Containers - Designing stackable and modular containers that can double as both functional and stylish items provides opportunities for innovation in various industries.
Industry Implications
1. Food and Beverage - Introducing modern bindle designs into the food and beverage industry can create unique and memorable experiences for customers.
2. Outdoor and Camping - Developing portable and functional products for outdoor enthusiasts can create opportunities for innovation in the outdoor and camping industry.
3. Fashion and Accessories - Blending multi-functional containers and fashion can offer opportunities for innovation in the fashion and accessories industry that cater to urban lifestyles.