The Urban Eat relaunch has been announced by the brand in the UK as part of an initiative to provide consumers with food products to enjoy during an array of times during the day.
The brand's new menu includes tasty new flavors, pasta pots, salads and an array of breakfast options to help consumers conveniently access premium fare day to night. The brand is also showing off 100% recyclable packaging with an even bigger window on its sandwiches and design tweaks to help with merchandising.
Head of Customer Marketing at Fresh Food For Now Company Wayne Greensmith spoke on the Urban Eat relaunch saying, "Our customers spoke, and we listened. Everything we have improved comes directly from their feedback, and we are set to drive footfall and loyalty with the changes we have made."
Breakfast-Included Sandwich Menus
The Urban Eat Relaunch Includes Foods for All Times of Day
Trend Themes
1. Menu Expansion - Food businesses can consider expanding their product offerings to cater to all meal times and increase convenience for consumers.
2. Sustainable Packaging - The use of recyclable and eco-friendly packaging can attract consumers who prioritize sustainability.
3. Customer Feedback-driven Enhancement - Businesses can improve their products and services based on customer feedback to increase loyalty and drive footfall.
Industry Implications
1. Food and Beverage - The food and beverage industry can take inspiration from Urban Eat and expand their menus to cater to consumers' needs during all meal times.
2. Packaging - Packaging companies can develop sustainable and eco-friendly packaging to cater to brands like Urban Eat that prioritize sustainability.
3. Customer Service - Businesses that prioritize customers' feedback and satisfaction can learn from Urban Eat and enhance their products and services accordingly.