As part of a promotional campaign for 'The Grand Tour,' a new automobile show from the same hosts who popularized 'Top Gear,' a series of upended car displays have emerged throughout the US and countries across Europe. In the typically cheeky manner of Jeremy Clarkson, James May, and Richard Hammond, the hosts of 'The Grand Tour,' the upended car displays make it look as though a Toyota Prius has driven off the edge of a building and been lodged grille-first into the ground below.
There are currently three of the impressive displays: one in Los Angeles, one in London and one in Berlin. In order to conduct the elaborate, promotional pranks, The Grand Tour hosts cut three Priuses in half, placed them on-location and masked their handy work with rubble and debris to make it look impressively authentic.
Upended Car Displays
'The Grand Tour' Made It Look Like a Prius Drove Off a Building
Trend Themes
1. Upended Car Displays - Disruptive innovation opportunities lie in using unconventional marketing tactics to create buzz and capture attention for a brand or product.
Industry Implications
1. Automotive Industry - The automotive industry can explore creative ways to promote their vehicles and generate excitement among consumers.
2. Entertainment Industry - The entertainment industry can leverage unique promotional strategies to engage audiences and increase viewership or attendance.
3. Advertising Industry - The advertising industry can adopt unconventional methods to attract consumer attention and create memorable brand experiences.