Trend Hunter reported on 1800 Tequila's Design Your Bottle campaign back in April. The competition officially opened September 14, 2008 and invited tequila fans to submit their own art for a new bottle design. The winner will get $10,000 and have their bottle used in 2009's retail production. Here are some of the entries.
Implications - Brands who invite people to help design a product are using a great marketing strategy. Giving people a way to interact and engage with a brand gives consumers the feeling of being part of a community. People who contribute to a brand will become loyal because they feel that they have helped the brand get one step closer to reaching its full potential.
Crowdsourced Packaging Competitions
1800 Tequila's Design Your Bottle (UPDATE)
Trend Themes
1. Crowdsourced Design - Brands can harness the power of crowdsourcing to engage consumers in the design process and build a loyal community around their brand.
2. Interactive Marketing - Inviting consumers to participate in product design creates a sense of community and increases brand loyalty.
3. Consumer-driven Innovation - Allowing consumers to contribute to product design empowers them and gives them a sense of ownership over the brand.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can leverage crowdsourced design to create unique and engaging packaging for their products.
2. Consumer Goods - Consumer goods companies can tap into the power of interactive marketing to involve consumers in the design of their products.
3. Advertising and Marketing - The advertising and marketing industry can help brands implement crowdsourcing strategies to enhance consumer engagement and brand loyalty.