The new upcycled accessory range by Japanese fashion brand BEAMS boasts an everyday product that consumers might be all-too-familiar with. In 2018, the label is collaborating with Ziploc to "bring form to function." The 'COUTURE' collection consists of a responsibly manufactured and priced items that surprise the consumer with their unconventional inspiration. From aprons and umbrellas to backpacks and caps, the signature aesthetic of the handy Ziploc bag is brought to the fashion industry.
The upcycled capsule is definitely one to check out. The creativity and the design-forward thought behind the BEAMS x Ziploc collaboration is evident as the texture and reflective properties of the traditional storage bags effortlessly integrate themselves into the contemporary fashion scene through deconstructed design and transparency.
Entertaining Upcycled Accessory Collections
Ziploc Teams Up with BEAMS for a Eco-Friendly Capsule
Trend Themes
1. Upcycled Accessory Collections - The upcycling trend in fashion is creating opportunities for eco-friendly collaborations and innovative designs using unconventional materials.
2. Sustainable Fashion Partnerships - Collaborations between sustainable brands and mainstream fashion labels provide opportunities for eco-conscious consumers to purchase stylish and environmentally responsible products.
3. Deconstructed Design Elements - Incorporating unlikely textures and materials into fashion designs can create unique and captivating pieces that challenge traditional notions of what constitutes luxury and beauty in apparel.
Industry Implications
1. Fashion - Innovative design techniques and sustainable sourcing are becoming increasingly important in the fashion industry to create unique, forward-thinking products.
2. Eco-friendly Manufacturing - As consumers become more environmentally conscious, industries that prioritize sustainable manufacturing and responsible sourcing of materials stand to gain market share.
3. Consumer Packaging - Creating unusual and creative uses for consumer packaging can lead to new design and marketing opportunities in industries ranging from fashion to food and beverage.