The new Upbeat Drinks spring water beverages are a functional lineup of refreshments that will provide consumers with a way to maintain optimal health without the need for traditional supplements.
The drinks are each formulated to be low in sugar and contain 12 grams of whey protein per serving along with a series of essential vitamins to make them an optimized way to hydrate throughout the day. The beverages come in two flavor varieties including 'Summer Lemon' and 'Blueberry & Raspberry,' and are sure to be a hit with consumers who ascribe to high-protein diet plans.
The new Upbeat Drinks spring water beverages lineup are available for purchase in the UK and come as part of a wider movement towards functional consumer food products to satisfy growing demand for edible efficiency.
Vitamin-Enriched Protein Waters
The Upbeat Drinks Spring Water Beverages are Low in Sugar
Trend Themes
1. Functional Beverages - The trend of functional beverages presents an opportunity to develop vitamin-enriched protein waters as a healthier alternative to traditional supplements.
2. High-protein Diet - The growing popularity of high-protein diets creates an opportunity to market the Upbeat Drinks spring water beverages as an ideal choice for health-conscious individuals.
3. Edible Efficiency - The demand for edible efficiency drives the development of convenient and nutritious options like the Upbeat Drinks spring water beverages.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the functional beverage trend by producing vitamin-enriched protein waters to meet consumer demand.
2. Health and Wellness Industry - The health and wellness industry can incorporate the Upbeat Drinks spring water beverages into their product offerings to cater to the high-protein diet trend.
3. Food Technology Industry - The food technology industry can innovate and create more efficient ways to deliver essential vitamins and protein, as demonstrated by Upbeat Drinks' formulation.