'Up Paint' is a Michigan-based startup founded by Dustin Martin to address the issues of paint waste in the United States. According to the Environmental Protection Agency (EPA), roughly 10% of the 750 million gallons of paint sold annually in the USA are wasted. Up Paint works by collecting unused paint from consumers and businesses and repurposing this paint into one of its products.
Up Paint uses 'EverGood Upcycle Paint Technology' to recondition old paint and make it nearly indistinguishable from fresh paint. The process is also low-emissions meaning Up Paint products have a strong carbon-negative effect. This upcycled paint is then used to make each of Up Paint's 18 colors that include multiple shades of gray as well as more vibrant reds and blues.
Currently, each of Up Paint's 18 color options are available on the brand's website for $19.99 per quart.
Paint Upcycling Startups
'Up Paint' Repurposes Unused Paint from Landfills for Consumers
Trend Themes
1. Paint Upcycling - The trend of reusing and repurposing unused paint from landfills for consumers, providing opportunities for sustainable business practices.
2. Circular Economy - The trend of transitioning towards a circular economy by limiting the amount of waste generated by the paint industry.
3. Green Innovations - The trend of introducing and providing low-emission and carbon-negative products that have a positive impact on the environment.
Industry Implications
1. Paint Manufacturing - The paint manufacturing industry can adopt the upcycling approach as a way to reduce wastage and cost from unused paints in the production line.
2. Home Improvement - The home improvement industry can offer upcycled paint products to environmentally conscious consumers, making sustainable interior design a part of their product line.
3. Waste Management - The waste management industry can work with paint upcycling startups to collect and recycle unused paint, reducing the amount of hazardous waste deposited in landfills.