Posh Perfume Editorials

The Vogue Paris Up In The Air Photoshoot Displays Upscale Fragrances

The Vogue Paris Up In The Air photoshoot displays a series of high end fragrances by way of model Magdalena Frackowiak. In the pictures taken by photographer Giampaolo Sgura, Frackowiak held oversize bottles of perfume, highlighting the fragrances as well as the brands associated with each scent.

Showcased in the Up In The Air series are beauty products from the likes of Givenchy, Chloe, Burberry, Bottega Venta and Yves Saint Laurent. While the luxury brands have numerous fragrance lines, individual aromas were selected from each of the high end fashion houses.

Stylist Celia Azoulay paired the glass bottles with trench coats, fur jackets, thin black tights, oxford shirts and black ties, displaying looks that best match the feminine smells.
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