Unwrapped Life, an eco-conscious skincare brand, has launched six grooming essentials for men. This new line of plastic-free products includes a shave bar, a shampoo, a conditioner, a reversible bar tray, and travel tins.
Named The Wingman Collection, this line is infused with hints of black pepper, burdock root, activated charcoal, and caffeine extract. The Scrub/Shave Bar is among the new products and consists of a dual-purpose soap that cleans the skin while ensuring it does not dry out. This bar is made with calendula extract that soothes the skin, while the caffeine helps tighten pores and reduce blotchiness.
The line boasts cruelty-free ingredients and is made without plastic. Unwrapped Life's new men's grooming line is perfect for the contemporary man who embraces his body care routine.
Hydrating Grooming Kits
Unwrapped Life Launched Its First Line of Body Care Products for Men
Trend Themes
1. Eco-conscious Grooming - An opportunity for eco-friendly brands to tap into the male grooming market with cruelty-free and plastic-free products.
2. Dual-purpose Skincare - A trend towards multitasking skincare products that offer both cleansing and shaving benefits for efficiency and convenience.
3. Male Body Care Market Growth - A rising demand for male-oriented body care products, creating opportunities for new and established brands to meet this need.
Industry Implications
1. Skincare Industry - Innovations in eco-conscious and dual-purpose products can drive growth and tap into new demographics in the skincare industry.
2. Plastic-free Packaging Industry - The demand for sustainable grooming products can drive innovations in packaging materials and design for companies focused on sustainable packaging.
3. Retail Industry - The growth of the male body care market can drive retailers to expand their offerings to cater to this demographic, creating new opportunities for brands to reach consumers.