Why did I not think of this? Two unwanted Brussels sprouts were sold on eBay with a price of £215. I love sprouts, but everyone has their price and could happily say goodbye to their greens for over £100 a pop.
The sprouts were sold from Burnley in Lancashire and attracted an impressive 63 bids, and at one point, 260 people were watching!
Save sprouts; a new home is better than a bin!
Implications - With the economic recession slowly recovering, many consumers are willing to spend their money on seemingly insignificant materials. Companies would be wise to take risks in product design and make commodities that go against the mainstream to appeal to the many individuals wanting odd, yet rare products.
Rejected Vegetable Auctions
Pre-Cooked Brussels Sprouts On eBay
Trend Themes
1. Unconventional Consumer Spending - Opportunity for companies to create and market unique, niche products that cater to consumers' willingness to spend on uncommon items.
2. Alternative Auction Platforms - Disruption in the online auction market, with potential for new platforms that specialize in selling unconventional and rare items.
3. Value in Quirky Collectibles - Growing demand for unusual collectibles presents an opportunity for businesses to create and sell limited edition or one-of-a-kind products.
Industry Implications
1. E-commerce - Exploring unconventional niche markets within the e-commerce industry to capitalize on consumer desire for unique and rare items.
2. Product Design - Opportunity for product designers to create innovative and quirky products that appeal to consumers looking for uncommon and eccentric items.
3. Online Auction Platforms - Development of specialized online auction platforms to cater to the demand for selling rare and unconventional products.