Untamed Cowgirl Captures

The Irina Vodolazova by Benjamin Kaufmann for Grazia UK is Rugged

The Irina Vodolazova by Benjamin Kaufmann shoot for Grazia UK presents the American old west in a fashionable manner.

Done up with meticulously braided hair by stylist Yoichi Tomizawa and Carolina Dali, and styled by fashion editor Andrew Holden, the bronzed skin Vodolazova is seen in an array of wild pieces from Diesel Black Gold, Vivienne Westwood, Emporio Armani and Roberto Cavalli to Jason Wu, Moschino Cheap & Chic, Prada, Fendi and Diane Von Furstenberg.

The Irina Vodolazova by Benjamin Kaufmann for Grazia UK series also sees the model draped in a cowgirl neckerchief, cape and poncho among other boho-chic accessories. Finally, the fringed boots complete the wild west cowgirl look.

If you're looking for some western inspiration this season, check out this chic and stylish editorial.
Trend Themes
1. Western Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials and manufacturing processes for western-inspired clothing.
2. Boho-chic Accessories - Disruptive innovation opportunity: Create innovative and customizable boho-chic accessories using 3D printing technology.
3. Fringed Boots - Disruptive innovation opportunity: Integrate smart technology into fringed boots to enhance comfort and functionality.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate technology like augmented reality (AR) into online fashion shopping experiences, allowing customers to virtually try on western-inspired outfits.
2. Textiles - Disruptive innovation opportunity: Develop sustainable alternatives to leather for creating fringe details and cowgirl accessories, such as plant-based or lab-grown leather substitutes.
3. 3D Printing - Disruptive innovation opportunity: Partner with fashion designers to offer on-demand production of boho-chic accessories using 3D printing technology, reducing waste and enabling customization.

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