The Unstuck iPad app is unlike anything that you have ever seen before. The app aims to reform behavior and help users navigate out of the problems in their lives; in order to achieve this, the app helps users understand how they got stuck and then connects them to a community.
The Untuck iPad app, which is being developed by Keith Yamashita of SYPartners, is aesthetically compelling and intuitive for the user to navigate. Have a look at the video to get a better sense of its potential, or listen to Yamashita describe it himself.
Implications - Consumers are eager for technology that is responsive to their personalities. The Unstuck iPad app creates an experience where the behavior of the user is transformed by using the app. Companies should consider how they can leverage technological innovation to positively impact the lives of their consumers.
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