As far as music festivals go, the Unsound Festival isn’t as widely known as some of its counterparts. This idea they’re coming up with now though, will definitely generate a lot of interest. The festival will be creating fragrances based on music and sound.
One big theme in recent years is the blurring of lines between senses. Whether it be combining taste with sight, or in this case scent with hearing, the once defined senses are all melting together.
German perfumer Geza Schoen is collaborating with Ben Frost, Tim Hecker and Kode9 for the project, which will be showcased at Unsound New York. The scents contain aspects from iconic sounds of each of the artists mentioned in fragrant form. While it’s yet to be determined how they will create these scents, the idea itself is as exciting as the music it’s based off of.
Musical Fragrance Collections
The Unsound Festival Will Reveal a Line of Music Perfumes
Trend Themes
1. Multisensory Collaborations - Creating products that appeal to more than one sense is an opportunity for innovation.
2. Personalized Fragrances - Using scents to create a unique experience for customers is a new trend in the fragrance industry.
3. Cross-industry Collaborations - Combining expertise from different industries leads to new and innovative products.
Industry Implications
1. Music - Creating fragrance collections based on iconic music sounds provides an opportunity for growth in the music industry.
2. Fragrance - Innovation and collaboration in the fragrance industry provides a unique opportunity for growth and expansion.
3. Event Planning - Offering multisensory experiences through event planning creates a new opportunity for businesses in this industry.