Plenty of candy packs are meant to be shared... but not the Starburst All Pink "Un-Share" Packs. These first unshareable packs of candy from the brand are the first of their kind and they were created with Mycube Safe, a third-generation family safe business. These all-pink packs remind fans to celebrate self-love and put themselves first.
The branded biometric safes protect precious Pink Starburst and they have the potential to be reused to stash other special personal treasures.
For a limited time, fans are invited to enter for their chance to win a branded All Pink "Un-Share" Pack. To support a "me-first" mentality and the brand's self-love platform, self-love advocate Tefi Pessoa will be creating and sharing social media content.
Biometric Candy Safes
Starburst's First "Un-Share" Packs Encourage Fans to Put Themselves First
Trend Themes
1. Biometric Candy Safes - The integration of biometric technology with food packaging creates an opportunity for brands to create unique personalized experiences for consumers.
2. Personalized Packaging - By creating unshareable packaging, brands can encourage self-love and promote a sense of exclusivity among consumers.
3. Self-love Advocacy - Collaborating with influencers who promote self-love and mental well-being can help brands establish a deeper connection with consumers.
Industry Implications
1. Food Packaging - Integrating biometric technology with food packaging presents a disruptive innovation opportunity for the confectionery industry.
2. Safe Manufacturing - Partnering with candy brands to create personalized safes can open up additional revenue streams for third-generation safe businesses like Mycube Safe.
3. Influencer Marketing - Working with self-love advocates and mental well-being influencers can help brands create more purposeful and impactful marketing campaigns.