UNLESS is a new venture from Erik Liedtke, the former Brand Chief for Adidas, and the brand is focused on creating zero-waste, plastic-free streetwear that will naturally decompose at the end of its useful life. The brand is on a mission to make a big impact, especially as plastic pollution continues to be a pressing issue. As Liedtke says, "With UNLESS we see a real opportunity for change. An opportunity for a better way. A way driven by cutting-edge innovation married with the desirability of streetwear."
While many streetwear styles are crafted from materials that can take hundreds of years to break down, brands like UNLESS, and others in the clothing industry, are making more sustainable swaps.
Dropping this fall, the first release from UNLESS is set to include footwear and apparel.
Plastic-Free Sustainable Streetwear
UNLESS Makes Zero-Waste Clothing That Decomposes
Trend Themes
1. Zero-waste Fashion - The trend towards zero-waste clothing is disrupting the fashion industry and creating opportunities for innovation in sustainable materials and production methods.
2. Plastic-free Materials - The trend towards using plastic-free materials in clothing is creating opportunities for innovation in sustainable textile production and packaging.
3. Sustainable Streetwear - The trend towards sustainable streetwear is disrupting the fashion industry and creating opportunities for innovation in environmentally friendly design and production methods.
Industry Implications
1. Fashion Industry - The fashion industry is being disrupted by the trend towards sustainable clothing, creating opportunities for companies to innovate in environmentally friendly design and recycling methods.
2. Textile Industry - The trend towards using sustainable materials in clothing is disrupting the textile industry, creating opportunities for companies to innovate in environmentally friendly textile production and packaging.
3. Footwear Industry - The release of plastic-free and zero-waste footwear from brands like UNLESS is disrupting the footwear industry, creating opportunities for innovation in sustainable materials and production methods.