UNLESS is a new venture from Erik Liedtke, the former Brand Chief for Adidas, and the brand is focused on creating zero-waste, plastic-free streetwear that will naturally decompose at the end of its useful life. The brand is on a mission to make a big impact, especially as plastic pollution continues to be a pressing issue. As Liedtke says, "With UNLESS we see a real opportunity for change. An opportunity for a better way. A way driven by cutting-edge innovation married with the desirability of streetwear."
While many streetwear styles are crafted from materials that can take hundreds of years to break down, brands like UNLESS, and others in the clothing industry, are making more sustainable swaps.
Dropping this fall, the first release from UNLESS is set to include footwear and apparel.