There's a relatively narrow set of people who typically take interest in all things home decor, but At Home's new ad campaign, 'Unleash Your Inner Decorator', shows that anyone can have a flair for interior and exterior design. The ad features a few less-than-expected characters showing off their impressive design chops — to comedic effect.
Unleash Your Inner Decorator begins with a young girl bragging about her "gallery wall," and it continues with equally unexpected figures flexing their design philosophies. These include a large, heavily tattooed biker who raves about jade, a make-up laden goth who's into "whimsical accent pieces", and a young man dressed in the lush trappings of a hip hop mogul who preaches the values of layering. The point, naturally, is that The Home Decor Superstore has something for everyone and anyone.
Unexpected Interior Decorating Ads
'Unleash Your Inner Decorator' is an Ad for 'At Home'
Trend Themes
1. Unexpected Interior Decorating Ads - Disruptive innovation opportunity: Using unexpected and unconventional characters in interior decorating ads to appeal to a wider audience and showcase inclusivity in the industry.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: Expanding offerings in home decor stores to cater to the diverse tastes and interests of a wider range of customers.