Universal Works, a UK-based menswear brand, recently unveiled its 2017 Fall/Winter collection.
In an effort to bring more attention to the high-end looks that comprise the collection, the brand lensed a rather obscure editorial. Throughout the images, male muses pose in stop-motion fashion against a wall, making it look as through they were in the middle of performing some strange athletic feat. These poses vary, however one shot that especially stands out shows a man seemingly suspended in midair with his legs crossed, as he models an ensemble of bright yellow rain gear.
Another image within the Universal Works editorial shows a man posing with his back on the ground with his feet and hands in the air, which makes it look as though he's just fallen backwards from a great height. As the apparel within the collection is rather simplistic, the brand's use of creative imagery is important in that it helps to captivate consumers.
Suspended Action Lookbooks
The New Universal Works Collection Was Promoted with an Odd Editorial
Trend Themes
1. Stop-motion Lookbooks - Menswear brands can implement eye-catching stop-motion images to showcase their collections and increase consumer engagement.
2. Creative Imagery Marketing - Innovative and creative imagery can be used as a promotional tool to increase brand awareness and captivate consumers, especially for simple collections.
3. Athletic Pose Modeling - Menswear brands can explore unique athletic poses in their lookbooks to generate more attention and emphasize the versatility of their apparel.
Industry Implications
1. Menswear - Menswear brands can utilize the power of visual storytelling to present their collections in a unique way and attract consumers with brand aesthetics and creativity.
2. Marketing and Advertising - Marketing and advertising companies can leverage creative approaches to product shoots and promotional campaigns to enhance their clients' brand positioning and appeal.
3. Photography and Videography - Photography and videography professionals can experiment with stop-motion techniques and creative poses to produce compelling visual content for brands across industries!