Streetwear imprint The Hundreds works in collaboration with Tristan Eaton, a visual artist to celebrate his detailed 'Universal Monsters' mural in California. The intricate mural can be found at the backlot of Universal Studios and the collaboration features a series of clothing.
This includes streetwear silhouettes in the form of graphic tees and hoodies as well as a tote bag. Bobby Hundreds states, "We love working with heritage brands that people have connected with for generations, and it doesn’t get more nostalgic than Universal Monsters. It has been a dream to work on this project and see Tristan’s incredible mural and these products come together." The collaborative capsule features the bold and bright graphics of the artist and the iconic structures by the streetwear label. The entire range is set to drop on October 7th.
Mural-Inspired Streetwear
The Hundreds' New Capsule Honors Tristan Eaton's Universal Monsters
Trend Themes
1. Mural-inspired Streetwear - The collaboration between The Hundreds and Tristan Eaton showcases the trend of incorporating street art into fashion, creating disruptive innovation opportunities in the streetwear industry.
2. Graphic Tees and Hoodies - The use of graphic tees and hoodies in the collaborative capsule highlights the trend of bold and expressive clothing designs, presenting disruptive innovation opportunities in the fashion industry.
3. Nostalgic Brand Collaborations - The collaboration between The Hundreds and Universal Monsters taps into the trend of partnering with heritage brands, offering disruptive innovation opportunities in the field of collaborations between streetwear and iconic franchises.
Industry Implications
1. Fashion - The streetwear industry can explore disruptive innovation opportunities by incorporating street art aesthetics into their designs, following The Hundreds and Tristan Eaton's collaboration as an example.
2. Streetwear - The streetwear industry can embrace disruptive innovation by partnering with iconic franchises like Universal Monsters, as showcased in The Hundreds' collaboration with Tristan Eaton.
3. Collaborations - The fashion industry can leverage disruptive innovation opportunities by collaborating with heritage brands, as seen in The Hundreds' partnership with Universal Monsters and Tristan Eaton.