The UNIV 2013 Spring/Summer lookbook takes you on a carefree adventure through California. UNIV is a hip contemporary men's label that originates from the little seaside town of Encinitas, California. The brand churns out clothing and accessories that embody the laid-back nature of Californian locals. UNIV began as a store consisting of a collective of designers and grew enough to expand its in-house collection.
The UNIV spring/summer collection is crisp, clean and explores light layers. The contemporary series features slick button-ups, comfy work jackets, neutral vests, tapered trousers and classic caps. A must-purchase from the stylish line-up is the fitted khaki zip-up jacket that is versatile and the perfect piece for bundling up.
The UNIV 2013 Spring/Summer lookbook is relaxed and the collection reflects this same sentiment.
Serenading Seaside Lookbooks
The UNIV 2013 Spring/Summer Collection is Laid-back
Trend Themes
1. California-inspired Fashion - Opportunity for retailers to capitalize on a growing consumer interest in clothes that embody the relaxed style of Californians.
2. Contemporary Men's Clothing - Opportunity for designers to create clean, modern looks for men that incorporate versatile pieces like lightweight jackets and tapered trousers.
3. In-house Collections - Opportunity for stores to expand their offerings and build brand recognition by creating their own collections.
Industry Implications
1. Fashion and Apparel - The industry can keep up with the demand for laid-back and versatile clothing by producing and marketing collections that embody a carefree spirit.
2. Design - Designers can incorporate the clean lines and neutral colors from the UNIV collection into their own work to create fashion-forward looks for men.
3. Retail - Retailers can use the success of UNIV's in-house collection to inspire their own collection and establish themselves as a brand known for unique and high-quality clothing.