Thin Wild Mercury is the brainchild of new-to-the-scene fragrance designers Cathleen Cardinali and Anthony Polcino and the brand's inaugural offering -- a unisex fragrance collection, checks all the right boxes.
From concept to manufacturing, the Los Angeles Collection is bound to raise the interest of shoppers. The range consists of a total of four distinct aromas, each inspired by the culturally robust scenes in LA. For example, 'Whisky' has distinguished itself as a fan favorite from the unisex fragrance collection. It is inspired by "the sweaty, smoky, iconic rock club on Sunset Blvd and musicians like Led Zeppelin and Alice Cooper, Van Morrison + Bob Dylan."
Aside from being gender-neutral, the Thin Wild Mercury line is also eco-friendly and cruelty-free.
Cruelty-Free Unisex Fragrance Collections
Thin Wild Mercury's Line is Genderless & Eco-Friendly
Trend Themes
1. Genderless Fragrances - Opportunity to tap into the growing demand for unisex beauty products with eco-friendly and cruelty-free formulations.
2. Locally-inspired Fragrances - Potential to create fragrances inspired by local cultures, destinations, and scenes to attract customers looking for unique and authentic scents.
3. Sustainability in Fragrances - Growing interest in sustainable, eco-friendly, and cruelty-free products opens doors for innovation in sustainable fragrance production and packaging.
Industry Implications
1. Fragrance Industry - Fragrance companies can explore genderless and sustainable fragrance formulations to appeal to eco-conscious consumers and widen their customer base.
2. Beauty and Personal Care Industry - Brands can incorporate locally-inspired and sustainable fragrances into their beauty and personal care products, offering an eco-friendly and unique alternative to traditional fragrances.
3. Sustainable Packaging Industry - Sustainable packaging companies can offer eco-friendly and biodegradable options for the fragrance industry, addressing the growing demand for sustainable packaging solutions.