Socially responsible, inclusive and queer-owned jewelry brand Venvs is now making it possible for people to purchase custom, unisex engagement rings and fine jewelry online. Shoppers have the option of booking one-on-one virtual consultations online and the brand provides plenty of other resources online to help people make confident choices.
Haley Biemiller, Co-Founder of Venvs, says "As a member of the LGBTQIA+ community, I felt a huge lack of representation of myself and my community when shopping for a diamond engagement ring. Venvs was created to provide representation for everyone so we can all see ourselves and align our values with the brands we choose to support."
There's the Lover Collection, Salt and Pepper diamonds and stackable bands that can be chosen to suit a wide range of personal styles.
Unisex Engagement Rings
Queer-Owned Venvs Shares All-Inclusive Jewelry Styles for Modern Consumers
Trend Themes
1. Inclusive Jewelry - There is an opportunity for socially responsible and inclusive jewelry brands to cater to the LGBTQIA+ community and modern consumers looking for diverse options.
2. Custom Online Consultations - Online consultations can create a more personalized shopping experience, that can help build trust and brand loyalty.
3. Non-traditional Engagement Rings - There is a growing trend in the demand for unique and non-traditional engagement rings as consumers are looking for alternatives to diamonds and traditional designs.
Industry Implications
1. Jewelry Retail - Jewelry retailers can disrupt the market by offering more inclusive and personalized shopping experiences, as well as catering to non-traditional designs and materials.
2. E-commerce - E-commerce platforms can capitalize on the trend of personalized online consultations by providing a seamless digital experience and integrating features that assist in virtual shopping.
3. LGBTQIA+ Market - There is a growing demand for brands that recognize the LGBTQIA+ community and businesses can capitalize on this opportunity by creating socially responsible and inclusive products and services.