MAC's first line of unisex cosmetics brings flawless looking skin to men as well as women. MAC collaborated with the Brant brothers, sons of supermodel Stephanie Seymour and publisher Peter Brant. They have always felt the desire to use beautifying products the same way women do, but saw a lack of makeup for men in the retail market. This void is what motivated the brothers to collaborate with MAC to launch a line of unisex cosmetics including concealer, brow finisher and a cream color base.
Reminiscing on memorable times in their mother's dressing room, the brothers say they picked up on tips and tricks from Stephanie Seymour. This unisex line comes at a time when male beauty products and androgynous fashion is more and more recognized. In response to any critics who say that makeup isn't manly, the brothers just have two words: "Johnny Depp."
Unisex Makeup Collections
MAC Created a Line of Unisex Cosmetics with the Celebrity Brant Brothers
Trend Themes
1. Unisex Makeup - Brands can explore the demand for gender-neutral beauty products to expand their customer base
2. Male Beauty Products - The growing acceptance of male grooming and beauty presents an opportunity for companies to launch specialized products for men
3. Androgynous Fashion - Brands can create collections that cater to the gender-fluid fashion market to meet the evolving needs of consumers
Industry Implications
1. Beauty - Beauty companies can launch unisex and gender-neutral makeup products to cater to the evolving consumer needs and tap into a wider market
2. Fashion - Fashion brands can explore unisex collections and androgynous fashion to cater to the gender-fluid segment and promote inclusivity
3. Retail - Retailers can provide a platform for gender-neutral beauty and fashion products to meet the growing demand for gender-fluid and inclusive options