As a winery that's only been in existence since about 2004, designer Peter Gregson was put to the task of creating a fresh identity and unique wine bottle for the winery's range of products. As a result, the new design brands the Djurdjic Winery as simple and bold.
Each of the wines is differentiated by a single color, featuring a colored wrap that covers most of the bottle. The one bottle that varies slightly from this look is the Black Knight Bermet, which adopts graphic black and white stripes.
Just as this winery had the freedom to start with a blank slate for branding and packaging, well-known brands like Coca-Cola are also following suit in favor of minimalism. Recently, the soda brand unveiled red cans that went without its familiar logos.
Colorblocked Wine Bottles
Djurdjic Winery's Unique Wine Bottles are Branded with a Single Color
Trend Themes
1. Minimalist Branding - Opportunity for brands to adopt simple and bold designs for their products and packaging.
2. Color-driven Differentiation - Potential for companies to differentiate their products by using a single color as a branding element.
3. Graphic Patterns - Possibility for brands to incorporate visually striking graphic patterns in their packaging to stand out.
Industry Implications
1. Wine - Wineries can explore the use of colorblocked designs to create unique and eye-catching wine bottles.
2. Beverage - Beverage companies can consider adopting minimalist branding to create a distinct visual identity for their products.
3. Packaging - The packaging industry can offer innovative solutions to implement color-driven differentiation in product packaging.