Portland Oregon is known for its quirkiness, an idea that holds true to 'The Pursuit of Happiness' company based there, which offers handmade unique mugs. The company is owned by a couple, April Brimer and Pavel Cherny, who make functional "porcelain home goods." The names of their products are fairly self-explanatory, labelled the 'Bump Mug,' 'Marbled Mug,' 'Artist Mug' and the 'Melty Mug.'
Each of the unique mugs has a personality of its own, making them perfect gifts. The Bump Mug is perhaps the most different of the bunch, with porcelain balls that are painted in 22k gold decorating the sides. The Melty Mug does well in reminding one of the hotness of their beverage, with its white glaze oozing down. As all products by The Pursuit of Happiness are made in small batches and certain items must be pre-ordered three weeks in advance.
Artisan Porcelain Coffee Mugs
These Unique Mugs are Handmade by a Couple in Portland
Trend Themes
1. Handmade Porcelain Home Goods - Disruptive innovation opportunity: Embrace the trend of handcrafted products and offer unique, personalized home goods made from porcelain.
2. Quirky and Unique Coffee Mugs - Disruptive innovation opportunity: Design and create coffee mugs with distinctive personalities, making them stand out as memorable and giftable items.
3. Small Batch Production and Pre-ordering - Disruptive innovation opportunity: Implement a business model that focuses on small batch production and pre-ordering, offering exclusivity and anticipation for customers.
Industry Implications
1. Artisan Craftsmanship - Disruptive innovation opportunity: Combine traditional craftsmanship with modern design to create unique and sought-after artisan products.
2. Gift and Home Decor - Disruptive innovation opportunity: Tap into the growing market for unique and personalized gift and home decor items to meet consumer demand for one-of-a-kind products.
3. E-commerce and Direct-to-consumer - Disruptive innovation opportunity: Leverage e-commerce platforms and direct-to-consumer models to reach a global market and connect directly with customers.