If you’ve ever sat at a runway fashion show full of expectation, only to mentally fast-forward, rewind, or change views of the show, then you might want to check out Uniqlo’s interactive runway.
The Japanese fashion company Uniqlo has launched its Tokyo 2009 Collection by offering customers a completely unique way to view the collection online: users get to control how the runway show pans out.
How exactly does it work? Uniqlo’s interactive runway video is click-able, which means you just select the item you’re interested in and sit back as the model walks down the catwalk and the camera changes to give you front, back, side—even aerial—views of the outfit. Say good bye to straining your neck or tapping your foot impatiently during a runway show!
User-Controlled Runways
Uniqlo's Interactive Runway Puts the Catwalk in Your Hands
Trend Themes
1. Interactive Runways - Disruptive innovation opportunity: Create interactive fashion shows that allow users to control the viewing experience for a more personalized and engaging runway experience.
2. User-driven Fashion Shows - Disruptive innovation opportunity: Develop technology that enables users to customize their own fashion show experiences by choosing outfits, models, and camera angles.
3. Virtual Fashion Experiences - Disruptive innovation opportunity: Build virtual reality (VR) platforms that transport users to immersive fashion shows, providing a realistic and interactive experience from the comfort of their homes.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate interactive runway technology in physical stores to enhance the shopping experience and attract customers.
2. Technology - Disruptive innovation opportunity: Develop advanced video streaming and interactive software solutions for fashion brands to create user-controlled runway experiences.
3. Virtual Reality (VR) - Disruptive innovation opportunity: Collaborate with fashion industry to create VR platforms specialized for fashion shows, connecting designers, models, and viewers in a virtual environment.