Union Tokyo prepares to celebrate its first anniversary and unveils a special collaboration to kick it off alongside Verdy's Wasted Youth brand. The range features three graphic tees and one hoodie -- the visual design highlight Wasted Youth's signature branding aesthetics and the classic flower in a beer print along with Union Tokyo's branding emblems as well.
Additional details include white images that are accompanied by bright green "W.Y" abbreviations to nod to the brand on the black base hoodie for bright details in contrast. There is also the text that reads "DONT' BOTHER ME ANYMORE" to captivate the rebellious energy. The white t-shirt features similar details along with a print that reads "NO THANK YOU I DON'T NEED YOUR GREEN" printed on the inside.
Anniversary-Celebrating Streetwear
Union Tokyo and Verdy's Wasted Youth Join Forces on a Capsule
Trend Themes
1. Collaborative Streetwear - Opportunity for brands to collaborate and create limited edition, collectible streetwear for special occasions such as anniversaries.
2. Rebellious Graphic Prints - Opportunity to incorporate bold, rebellious graphic prints with signature branding aesthetics into streetwear designs.
3. Contrasting Color Accents - Opportunity to add contrasting color accents such as bright green to black and white designs to create eye-catching details in streetwear.
Industry Implications
1. Fashion and Apparel - Fashion and apparel industry can explore collaborations and incorporating graphic prints and contrasting color accents in their streetwear designs.
2. Collectibles - Collectibles industry can explore partnerships with fashion brands to release limited edition streetwear items for collectors.
3. Event Merchandise - Event merchandise industry can explore creating custom streetwear designs for special occasions such as anniversaries to commemorate the event.