The Uniform Essential GQ Japan September 2010 spread features suits from classic brands Dolce & Gabbana and Giorgio Armani. The spread focuses on classic cuts, but adds a modern spin.
Military is another theme pulling this spread through. With long jackets and pocketed shorter jackets the spread is definitely channeling a dark war spy look. The Uniform Essential GQ Japan September 2010 keeps it dark and classic.
Implications - When it comes to menswear editorials, the target audience is both men and women but for differing reasons. Women appreciate the use of attractive, well-dressed men as a standard to hold to the men in their lives, while men look to these editorials as an indicator of the looks and styles that appeal to women. Regardless of the audience, the use of models who fit the 'tall, dark and handsome' profile attracts attention to products.
Dark & Handsome Editorials
Uniform Essential GQ Japan September 2010 Goes Classic
Trend Themes
1. Classic Cuts - Disruptive innovation opportunity: Utilize traditional tailoring techniques to create modern and stylish garments.
2. War Spy Look - Disruptive innovation opportunity: Combine military-inspired fashion with a dark and edgy aesthetic to create a unique style.
3. Attractive Male Models - Disruptive innovation opportunity: Capitalize on the appeal of 'tall, dark and handsome' models to promote and attract attention to products.
Industry Implications
1. Menswear - Disruptive innovation opportunity: Introduce tailored garments that blend classic cuts with modern design elements.
2. Fashion Photography - Disruptive innovation opportunity: Explore the use of military-inspired themes and dark aesthetics to create captivating editorials.
3. Beauty and Personal Care - Disruptive innovation opportunity: Develop beauty products and grooming essentials that cater specifically to the 'tall, dark and handsome' archetype.