Just in time for the grilling season, the German mustard producer Bautz'ner decided to help consumers add some shine and glitter to their BBQ dishes and announced a new creation: a unicorn ketchup. Especially for unicorn fans and children, the glittered ketchup will become an absolute highlight for this summer. The product will be available for a short period starting from mid-June in a limited number of supermarkets.
New glittered ketchup sparkles with edible glitter particles and it is pink thanks to a specially developed recipe that includes 15% beetroot juice. The unicorn label on the pack is actually a sticker that can be applied anywhere. The ketchup is both vegan and gluten-free, making it the perfect addition to fries, grilled vegetables or noodles.
Glittering Ketchup Condiments
German Mustard Producer Bautz'ner is Releasing a Unicorn Ketchup
Trend Themes
1. Unicorn Food - This trend is an opportunity for food companies to create unique and playful products, tapping into the nostalgia, excitement and the magic of unicorns, appealing to younger generations.
2. Edible Glitter - This trend creates opportunities to create eye-catching and fun products to attract attention from consumers, especially young generations, in various food and beverage categories.
3. Natural Food Coloring - This trend caters to consumers looking for healthier and more natural food alternatives. Companies could potentially explore plant-based and natural food coloring options to create appealing and healthier food products.
Industry Implications
1. Food Manufacturing - Food manufacturers could potentially tap into unicorn food trends, producing playful and colorful food using natural food coloring and edible glitter to satisfy consumer's craving for novelty and fun.
2. Sauces and Condiments - Companies in the sauces and condiments industry could explore unique and playful products similar to Bautz'ner's unicorn ketchup, using edible glitter and natural food coloring, to appeal to younger generations and increase brand awareness.
3. Snack Foods - Companies in the snack foods industry could explore the use of natural food coloring and edible glitter to create visually appealing and playful snack products to attract attention from younger generations, in line with the unicorn food trend.