In addition to their cheeky ‘Keep it clean’ ads, the Unicef Tap Project has released ads encouraging everyday people to participate in the project.
The tagline "You don’t have to be a celebrity to make a difference," is used with images of drag queens impersonating celebrities with a tap water glass in their hands.
The project encourages people to pay $1 or more for the tap water they usually get for free at restaurants. The donated money is used to provide clean water to third world countries.
The ads were created by R&R Partners, Las Vegas, USA.
Drag Queens For Charity
UNICEF Tap Project Uses Female Impersonators
Trend Themes
1. Celebrity Impersonation - Opportunity to use celebrity impersonators in advertising campaigns to promote social causes and drive donations.
2. Charitable Fundraising - Opportunity to create innovative fundraising campaigns that encourage everyday people to donate small amounts to support charitable causes.
3. Clean Water Initiatives - Opportunity to develop innovative solutions for providing clean water to third world countries through creative fundraising and awareness campaigns.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising agencies to leverage celebrity impersonation in creative campaigns for social causes.
2. Nonprofit Organizations - Opportunity for nonprofits to implement creative fundraising initiatives that engage everyday people and create impact.
3. Water and Sanitation - Opportunity for companies in the water and sanitation industry to collaborate on innovative initiatives to address clean water issues in third world countries.