In addition to their cheeky ‘Keep it clean’ ads, the Unicef Tap Project has released ads encouraging everyday people to participate in the project.
The tagline "You don’t have to be a celebrity to make a difference," is used with images of drag queens impersonating celebrities with a tap water glass in their hands.
The project encourages people to pay $1 or more for the tap water they usually get for free at restaurants. The donated money is used to provide clean water to third world countries.
The ads were created by R&R Partners, Las Vegas, USA.
Drag Queens For Charity
UNICEF Tap Project Uses Female Impersonators
Trend Themes
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Celebrity Impersonation — Opportunity to use celebrity impersonators in advertising campaigns to promote social causes and drive donations.
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Charitable Fundraising — Opportunity to create innovative fundraising campaigns that encourage everyday people to donate small amounts to support charitable causes.
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Clean Water Initiatives — Opportunity to develop innovative solutions for providing clean water to third world countries through creative fundraising and awareness campaigns.
Industry Implications
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Advertising and Marketing — Opportunity for advertising agencies to leverage celebrity impersonation in creative campaigns for social causes.
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Nonprofit Organizations — Opportunity for nonprofits to implement creative fundraising initiatives that engage everyday people and create impact.
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Water and Sanitation — Opportunity for companies in the water and sanitation industry to collaborate on innovative initiatives to address clean water issues in third world countries.