The packaging for UNIC Juice is designed to be appealing to both consumers of fashion as well as healthy food. With this in mind, Spanish designer Janire Zamora developed a bottle that's tall and skinny, printed with vivid patterns and bright colors. Each fruit drink has its own unique print, which seems to take inspiration from the form of each edible, such as orange slices, or the slightly triangular shape of a strawberry.
Juices in the UNIC line are basic, organic drinks made from fruits like blueberry, peach, strawberry, kiwi and orange. These fruits have pure, natural colors that are given a boost and they are turned into more fashionable hues that would be right at home on any Spring runway.
Fashionably Patterned Juice Bottles
UNIC Juices Are Designed to Appeal to Style-Savvy Consumers
Trend Themes
1. Fashionable Food Packaging - The trend for stylish and visually appealing food packaging, such as patterned juice bottles, presents opportunities for disruptive innovation in the food and beverage industry.
2. Fashion-inspired Beverage Design - By incorporating patterns and colors inspired by fashion into beverage design, the industry can create new products that appeal to style-savvy consumers seeking healthy, organic drinks.
3. Natural and Organic Beverage Marketing - Brands can capitalize on the trend of health-conscious consumers seeking natural and organic products by using vibrant colors and fashionable packaging design to promote their beverages.
Industry Implications
1. Food and Beverage Packaging - The trend for fashionable food packaging presents opportunities for disruptive innovation across all areas of the food and beverage industry, from juices to snacks to ready-made meals.
2. Beverage Design - Fashionable and visually appealing beverage packaging design presents opportunities for innovation in the beverage industry, particularly for brands focused on creating healthy and organic drinks.
3. Natural and Organic Food Marketing - The trend of health-conscious consumers seeking natural and organic products presents opportunities for innovative marketing strategies for food and beverage brands across all sectors.