Killstar's UnHappy Meal handbag is designed for goth girls who love a little bit of sardonic irony. The bag is a delightful play on the McDonald's Happy Meal if the friendly fast food restaurant was given a cryptic makeover.
The UnHappy Meal handbag is made of soft vegan leather despite its super hard appeal. Its shape mirrors the iconic Happy Meal box but instead of including the golden arches as handles, this bag features carrying handles in the shape of bat wings. The bag is completely done in black with the exception of the bat wing detail and the McGoth and UnHappy Meal branding on the exterior of the bag.
Though this accessory appeals to the goth group, its quirky design is sure to capture the hearts and eyes of all micro cultures.
Gothic Fast Food Handbags
The Unhappy Meal Handbag is a Cryptic Play on McDonald's Merchandise
Trend Themes
1. Gothic Fashion - Opportunity for creating more quirky designs that reflect different subcultures and challenge mainstream fashion norms
2. Anti-branding - Chance to create unique twists on well-known brand logos and imagery that cater to niche markets
3. Vegan Leather - Increasing demand for sustainable and cruelty-free materials in the fashion industry
Industry Implications
1. Fashion - Target market is not limited to the goth subculture and can be expanded to reach wider audiences with unique, non-traditional designs
2. Accessories - Opportunity to create unconventional fashion accessories that challenge traditional styles and add personality to outfits
3. Sustainability - Shift towards eco-conscious materials that align with consumer values and promote responsible consumption practices