Umbro is launching Undyed, a new Spring/Summer unisex collection of sustainably produced goods inspired by sports. The collection includes a modern cross-body bag in addition to five basic clothing designs. To lessen the collection's environmental effect, trimmings and embellishments are kept to a minimum. All prints are made using non-toxic, high-elasticity rubber screen printing procedures. The designs employ exclusively vegetable-based inks, and the product packaging is also made from 100 percent recycled materials.
Jersey made of 100% cotton, a blend of 60% cotton and 40% recycled polyester make up the textiles used in the Undyed line. Also, the collection uses around 50% less water during production and includes a playful flower logo to signify its low environmental impact.
Sustainable Sports Apparel
Umbro Launches the Undyed Collection to Encourage Sustainable Practices
Trend Themes
1. Sustainable Sports Apparel - There is an opportunity for apparel companies to innovate their production processes and materials to create sustainable sports apparel that reduces waste and uses eco-friendly materials.
2. Minimalist Design - There is an opportunity to innovate designs by utilizing minimalist design techniques that reduce the amount of waste and materials used in sports apparel.
3. Eco-friendly Packaging - There is an opportunity to innovate packaging by using recyclable materials and reducing the amount of waste produced in the packaging of sustainable sports apparel.
Industry Implications
1. Sportswear - The sportswear industry can implement sustainable production processes and materials to create eco-friendly sports apparel that appeals to customers who are concerned about the impact of their purchasing decisions on the environment.
2. Textiles - The textiles industry can create innovative materials that are eco-friendly and can be used to produce sports apparel that reduces waste during production and has a low environmental impact overall.
3. Packaging - The packaging industry can innovate by creating eco-friendly packaging materials that can be used by sports apparel companies to reduce the amount of waste produced by their products.