In a new version of Tinder that is paid called Tinder Plus, there will be an undo button for those you accidentally swiped left for (apparently a very common problem). Still in development, Tinder Plus will have a number of premium features that will begin to bring in revenue for the dating company.
The undo button will be displayed prominently on the regular, free version as well to promote this feature.
In addition to the Tinder undo option you will have to pay for, Tinder Plus will also have a Passport option. This lets you search for matches outside of your geographic region. Being able to search for other Tinder users in different cities around the world will certainly appeal to those who travel frequently.
Swipe Reversal Apps
The New Paid Version of Tinder Will Have an Undo Button For Missed Connections
Trend Themes
1. Swipe Reversal - The ability to undo a swipe left could lead to the development of similar features in other dating apps and mobile interfaces.
2. Premium Features - Development of selective premium features in apps could lead to new revenue streams and business models for tech companies.
3. Geo-based Matchmaking - Allowing users to search for matches outside of their current location could lead to new innovations in long distance dating and remote communication.
Industry Implications
1. Online Dating - Tinder Plus could spur other dating platforms to consider new innovations and services to remain competitive and attract new users.
2. Mobile Apps - Premium features in apps could be adopted across multiple sectors, from social media to mobile gaming.
3. Travel & Hospitality - Geo-based matchmaking could be utilized by travel and hospitality companies to offer more personalized recommendations and experiences to their customers.